DoctorateOpen Access

Customer satisfaction effect of housing management activities in the context of customer relations

2022
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Advisor: Prof. Dr. Uğur Yozgat

Abstract (EN)

Today, house prices and administrative expenses of mixed housing structures are much higher than other projects due to having high-level social facilities in them. This situation has increased the expectations and satisfaction perceptions of residential customers. In terms of construction and housing management companies, the importance of customer relations management was emphasized in order to match customer expectations with their perceptions of the service quality they have experienced and to meet customer satisfaction at the desired level. After the life has started in housing projects, the importance of the site/collective building/housing management unit, which is responsible for fulfilling the promised services at the sales stage, started to be felt more and more each day. The complete fulfillment of services that will make life easier and add joy to life, and the provision of comfort that will make individuals feel privileged, depends on the competence and knowledge of the management service unit. While negative experiences reflect negative effect on the influence circle of the people, the residents of the flats who have positive thoughts encourage their close circles to the projects of the firm for investment or residencial purposes. In this study, attention was drawn to the importance of customer relations management and resident satisfaction for the success of the management, and the importance of working with management companies while still at the project stage was emphasized. By drawing attention to the size of the section affected by the housing management processes with the results of the field research, it has been stated that it has become a necessity for the concept of facility management, which has not been adequately studied academically, to be included in the discipline of "Management and Organization".

Author

Dr. Gülperi Aylin İlgen

How to Cite

Gülperi Aylin İlgen (Doctorate thesis). Customer satisfaction effect of housing management activities in the context of customer relations, 2022, İstanbul Nisantasi University.

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