The effect of creating value with customers on brand loyalty

Since the early 2000s, co-creation has been spreading rapidly through theoretical experimentation and empirical analysis, challenging some of the most important pillars of today's economies. Firms use the concept of "co-creation" in various fields, thus developing the diversity of approaches and theoretical perspectives adopted in this field. This concept, which is developing today, makes people more curious about the concept of co-creation and is willing to be involved in every sense. In this study, a conceptual model was developed to examine the antecedents of the concept of creating brand value with customers and its effect on brand loyalty, and the data collected from 400 people living in Adana province through Easy sampling were analyzed through package programs and it was concluded that the proposed hypotheses were supported. Keywords: Value, customers, co-creation, brand, social platform