The usage of three-dimensional visual effects in music videos and a music video application

In our age, along with the unpredictable development of technology, the systems that direct our lives also change. Herewith the expansion of digital media that keeping visuality in the foreground with a cultural and social identity, using technological possibilities, the art of visual effects had an important place in this environment. The visual effects are powerful means of telling a thought, a story, or a dream. The music videos are one of the digital medias that use visual effects to embody abstract concepts and create a visual expression. The message that the music wants to convey with sounds and lyrics has a more effective and powerful transmission as it can be expressed visually by both auditory and visual perception. In this thesis, the importance of the usage of three-dimensional visual effects in music videos and examination of their application styles will be covered. In the first chapter: The formation of the relationship between music and visuality is mentioned. Given place to first examples of the music videos from Worldwide and Turkey while historic proccess is discussed. The place and importance of music videos in today's culture is mentioned by explaining the process of industrialization. In the second chapter, the definition of special effects and visual effects is made and the historical process of the three dimensional visual effect is given. The usage areas of the three dimensional visual effects are mentioned and the production stages are divided into sections. The historical process of three dimensional visual effects in music videos is briefly mentioned. The effect of three-dimensional visual effects on music videos is detailed in the reviewed music videos. In the third chapter, the production process of a music video with three-dimensional visual effects is discussed in coverage of the thesis study. As a result of the application, the results arising from the combination of three-dimensional visual effects and music video were examined in accordance with the thesis objectives and limitations.