The effect of internet of things on perceived value in the framework of personal innovativeness

The aim of this study is to determine the effect of the internet of things' functionality, ease of use and presence on the perceived value and explore the moderator role of personal innovativeness in the relationship between the internet of things' functionality, ease of use, presence and perceived value. In this context, two different scenarios related to retail and health sectors were created and the model was developed. While the model was tested, primary data was used and data was collected from 217 people living in Ankara. Multiple Regression Analysis and SPSS Process were used to test the hypotheses. As a result of these tests, it has been concluded that the internet of things' functionality, ease of use and presence have an effect on the perceived value in the context of the shopping scenario developed in the retail sector. Furthermore, in terms of the moderator effect of personal innovativeness, the internet of things' functionality, ease of use and presence have been shown to have a moderator effect of personal innovativeness in the relation of perceived value. In the other scenario related to the health sector, it was understood that the internet of things' functionality and presence of the Internet had an effect on the perceived value but the ease of use had no effect on the perceived value. In addition, in terms of the moderator effect of personal innovativeness, it has been found that the internet of things' functionality and presence of the objects have a moderator effect on the perceived value of the individual, but that this situation does not valid in regard to the ease of use.