Viewa of the students and the university staff on instituonal image and reputation: An application in Anadolu University school of foreign languages

Institutional image is defined as an umbrella term covering the attitudes, behaviors and beliefs reminding of the institution itself. The term bears institutional appearance, Institutional communication and Institutional behaviors and functions as an important tool creating the creativity and trustworthiness of the organization on the inner and outer communities. Institutional reputation is the whole perceptions of internal and external stakeholders related to the institution. According to that, to create a healthy institutional reputation, the organizations are to communicate well with their target audiences and sustain the achieved degree. This is accomplishable only via establishing high level of relations with effective communication management efforts. Recently, the importance attached by both non/profit oriented intuitions' authorities to institutional reputation standards aiming to be known as a "good" and "beneficial" organization. From this point of view, it is an important diligence to evaluate its institutional reputation standards for Anadolu University School of Foreign Languages which is a non-profit oriented institution and of which ultimate goal is offering qualified services. This study aims at evaluating institutional reputation standards of Anadolu University School of Foreign Languages. The study has been conducted to see how the institution's reputation is perceived by its target audiences including the students, academicians and personnel. To achieve the goal, the study has used both the qualitative and the quantitative methods. Key Words: Institutional Identity, Institutional Image, Institutional Reputation 24.06.2019 Etik İlke ve Kurallara Uygunluk Beyannamesi Bu tez/proje çalışmasının bana ait, özgün bir çalışma olduğunu; çalışmamın hazırlık, veri toplama, analiz ve bilgilerin sunumunda bilimsel etik ilke ve kurallara uygun davrandığımı; bu çalışma kapsamında elde edilmeyen tüm veri ve bilgiler için kaynak gösterdiğimi ve bu kaynaklara kaynakçada yer verdiğimi; bu çalışmanın Anadolu Üniversitesi tarafından kullanılan bilimsel intihal tespit programıyla tarandığını ve hiçbir şekilde intihal içermediğini beyan ederim. Her hangi bir zamanda, çalışmamla ilgili yaptığım bu beyana aykırı bir durumun saptanması durumunda, ortaya çıkacak tüm ahlaki ve hukuki sonuçlara razı olduğumu bildiririm.