Organ bağışçısı olmada kişilik özelikleri: Gerekçeli eylem kuramına veri madenciliği yaklaşımı

The promotion of organ donation requires a better understanding of the profiles of individuals who are more or less likely to become organ donors. Yet, beyond some demographic attributes of the typical donor, we do not know much about the personality attributes of people at different stages of change in this context. Therefore, one of the goals of this study was to examine the structure of organ donation attitudes and behaviors among university students and young adults. Another goal was to see how this structure was related to various individual differences such as conscientiousness, empathy, time orientation, religiosity, and interpersonal trust. Distributions are generally skewed in this context: While attitudes and intentions toward donation are generally very positive, actual cardholding is extremely rare. Furthermore, multi-way interactions make it hard to identify the profile of the typical donor, contemplator and the rejecter. Thus, in the present research, I propose to use nonparametric recursive partitioning techniques to reveal these complex interactions using data from two datasets. Identification of these interactions can reveal useful insights in the design of more effective campaign designs.