The effect of the sponsor on marketing the brand image of organizations: The example of congress tourism industry

In this day and age's establisments competitive rivalry on marketing fields swayed companies to fesh quests. Change of conditions of competition led companies to make innovation on marketing perspective. Sponsorhip drew attention as a fresh marketing undertanding an recent conditions of competition. Executable sponsorship via organizations and M.I.C.E. sector drave foward ona another. The harmany and dishermany (if there is) between this togetherness are wanted to be mentioned. From thispoint of view, the purpose is to secify the offimative and adverse impacts at brand image marketing in organizations. Survey questions were constituted in order to determine this interaction offer literatüre review. The group surveyed is 400 people recently. The obtained data is analyzed with explanataryand programme. Finally, the hypotheses of the analysis were tested. As a result of the research, it is confirmed that sponsorship has pozitive inluence on brand image marketing via M.I.C.E sector organizations.