The importance of public relations on the increment of organizational commitment : TAİ

Organizational commitment affects positively the organizational success by increasing the performance of employees and job satisfaction. In this research, the effects of different dimensions of public relations applications towards the employees on organizational commitment were investigated.In determination of organizational commitment, Allen and Meyer?s three dimensional instrument: emotional (affective) commitment, continuance commitment and normative commitment was used. The factors affecting organizational commitment in terms of public relations were grouped under three headings: motivational tools, organizational communication and administrative style.A pilot study was conducted through improving the factors affecting the organizational commitment in the literature review. The pilot study data were collected from Turkish Aerospace Industries employees in defence industry in Ankara.In this study, it was found that the highest organizational commitment component of Turkish Aerospace Industries employees was affective commitment. The motivational tool affecting organizational commitment at the highest level was promotion variable. In adition, it was found that active and functional inter-organizational communication was a factor affecting the organizational commitment positively. It was concluded that democratic administration style increased the organizational commitment. In the result of this study, the importance of public relations on the increment of organizational commitment was emphasized and suggestions were made.Key Words1.Organizational Commitment2.Organizational Communication3.Public Relations4.Administrative Style5.Motivational Tools