The importance of social responsibility projects in terms of organizational image and evaluations on performed applications

The social responsibility has become the most important component of the organizational image our days in which the responsibilities of organizations towards society have increased as a consequence of the determinants such as globalization, continuous and rapid developments in economical and technological fields and the impact of these developments on the target group as becoming more conscious. Therefore organizations have centered upon the social responsibility projects with social benefit purposes in order to obtain a positive image in the eyes of their stakeholders.Similar studies within the literature and the examples we see around show that social responsibility projects have positive impacts on the organizational image. Thus the organizations, that maintained strong and effective images by means of their social responsibility projects, have advantaged positions in the competitive environment while providing social benefits through the projects they conducted.In line with this understanding, explaining the importance of social responsibility projects conducted by the organizations in terms of organizational image has been aimed. Therefore, an intense literature review related to the subject matter has been conducted. Although there isn?t any other study on the same subject matter, a comprehensive review has been conducted by taking into account the domestic and foreign books, articles, symposiums and master & PhD. theses that are up to supporting the basic hypotheses of the subject thesis. In addition to this, analyzing the project examples conducted in the field of social responsibility in order to clarify the importance of social responsibility projects in terms of organizational image has been aimed. Within this scope, three different social responsible projects of three different organizations have been analyzed respectively in order to explain its importance in terms of the image of the organization which it belongs. In the study, it is seen that the social responsibility projects are mostly considered as an instrument strengthening the organizational image. At the end of the thesis, a conclusion has been reached that the hypotheses expressed in the introduction section are correct.Key Words:1.Organization2.Organizational Image3.Stakeholder4.Social Responsibility5.Social Benefit