Effect of the perceptions of organizational identity and organizational image on the comitment of the teachers working at high schools (sample city of Malatya)

The general aim of this reserch is determining the effect of organizational image and organizational identity on organizational commitment. The target population of this reserch, which is in descriptive relational scanning model, consists of 2321 teachers working in high schools in 2012-2013 academic year in the city of Malatya. The sample of the resech consists of 521 teachers who were selected randomly from the target population with simple cluster sampling method. The questionnaires that were filled up 521 teachers were returned back and analyzed. The data were analyzed by SPSS 20.0 package programme and structural equation modelling. As a result of the reserch, it was seen that organizational identity affects the organizational commitment positively. It was found that organizational identity has %12 effect on organizational commitment. It was also found that organizational image has positive effect on organizational commitment. Organizational image explains the %37 of organizational commitment. It can be said that structural equation modeling, which was used to determine the effects of organizational identity and organizational image on organizational commitment, has enough coherence. It was also found that organizational identity and organizational image effects organizational commitment positivelt. Results of the structural equation modelling also shows us organizational image has more effect than organizational identity on organizational commitment. Organizational image and organizational identity both have %40 effect on organizational commitment. Key words: Organizational image, organizational identity, organizational commitment.