Investigation of conscious consumerism levels of middle school students in terms of various variables (Amasya city sample)

In this thesis, conscious consumerism levels of secondary school students were studied in terms of different variables. Correlational research model, one of the quantitative research methods, was used in this work. Data of this work was collected in Spring term of 2015-2016 education year. Developed by Halil İbrahim Sağlam (2010), Measurement of Conscious Consumerism Level was applied to 885 students studying at 5th, 6th and 7th grades in 3 secondary schools in Amasya city center. Data analysis was carried out on SPSS 20 program. Parametric tests (T Test, Anova) were used for the variables showing normal distribution, non-parametric tests (Mann-Whitney U, Kruskal Wallis) were used for variables not showing normal distribution. ''Post Hoc Test'' was used to interpret the differences between the groups. Researching the correlation between two variables, ''Spearman's-rho'' coefficients were interpreted as it didn't show normal distribution. It can be inferred from the results of the research that conscious consumerism points differ according to schools, that there is not a difference according to gender, that the students whose mothers with primary school education or below have high level of ''budget-price consciousness,'' that the students whose fathers with high level of education have high ''quality consciousness''points and that the higher grade of the students, the lower level of conscious consumerism. Besides, it was seen that there was a small correlation in negative way between conscious consumerism points and duration of watching TV, using computer, tendency to buy. Also, while conscious consumerism points of the students watching news and documentaries are high, points of students watching magazine programs and programs with violence content are low.