A field research of effects of religious life styles on chosing hotel

The purpose of this research is to determine whether the religious life styles of domestic tourists have an effect on their buying process or not, to put their reasons of their choice of hotel in order by comparing the religious factors that determine their choice of hotel and to reveal the differences among their purchasing behavior.The method which is used in research is case study. Case study means to examine one or more events deeply. In this type of researches, every kind of data collection methods can be applied. In order to show the specific outcomes of the study and to reach the purpose of it, questionnaire technique was used to get information about the things that cannot be observed easily, that cannot be written or that cannot be transferred into computers. Face to face questionnaire technique was used to increase the reliability of the research and to ensure the return of the questionnaires. 600 domestic customers in the ?X? Islamic hotel and customers in the ?Y? classic hotel were given the questionnaire in 2010. The questionnaire consisted of 3 parts. In the first section, there were 41 factors that determine the behavior of domestic tourists, in the second section they were asked questions about their religious believes such as praying , fasting, going to the pilgrimage etc? in the third section questions were asked to determine their demographic characteristics.In this study, firstly, the findings about the religious life styles of the domestic tourists in the sample were given. In addition, the frequency, percentile distribution, average and standard deviation of the factors that could be influential in choice of hotels have been calculated and presented. Some of the variables in the questionnaire, the relationship between the type of hotel that domestic tourists stay at, their religious life styles and the factors that may be significant in choice of hotels were evaluated according to t-tests, chi square tests and a 0,05 level of significance.The research showed that there is a meaningful correlation between the religious believes and the choice of hotel of domestic tourists. Research findings revealed that people who are religious and follow the religious orders choose or purchase the touristic product accordingly. Touristic product selection and buying behavior of local tourists and changes depending on the intensity of people's efforts to act in accordance with religious orders.