A research on perceived success of gamifacition practices in recruitment, training, and development, performance management and career management processes within the functional scope of human resources management

This research was carried out in order to understand whether there is a difference in the perception of gamification practices used by the human resources department of the companies in the process of recruitment, training and development, performance management and career management. First, in-depth interviews were held with the authorities of banks which are implementing gamification practices. According to the information obtained during the meeting, companies are using gamification practices in order to, attract candidates to the company and evaluate them in the recruitment process, to increase the knowledge of the employee and to reinforce the training which is given in the training and development process. It is seen that, in training and development process, averagely half an hour activities were assigned to the employees. In the performance management process, mostly gamification applications are used in 3-6 months periods, in order to increase the performance of branches and call center employees. In the career management process, gamification is being applied management activities that are continuous in order to retain employees, when a branch or unit change is made or in leadership academies. In the research, the use of gamification in the process of recruitment and training and development processes was defined as the first group owing to it yielded results in the short term. The use of gamification in performance management and career management has been defined as the second group, as it appears to yield results in the longer term. "Gameful Experience in Gamification Scale (GAMEX)" was applied to two determined groups. In the analysis of the difference between the groups, Mann-Whitney U Test was performed by using the SPSS statistics program provided by Istanbul Commerce University for the employees.