Consumer online purchasing behavior in the pandemic period: A research on food supplementary products

The Covid-19 virus, which is estimated to have spread from China to the whole world, has managed to affect the whole world in a short time. The World Health Organization has declared a pandemic all over the world. This virus, which lasted about 2.5 years, has killed more than 6 million people, according to the data announced by the World Health Organization. This virus, which has taken the whole world under its influence, has dragged humanity into a new process. People tried to keep their immune systems strong in order not to catch the deadly virus, so they were wrapped in various foods, supplements and vitamins. The Covid-19 virus, which harmed the world health system, also adversely affected the economy of countries. With the shock of the pandemic, the whole world has changed the usual buying behavior and resorted to online shopping to meet their needs. Although this situation has benefited the companies that made online sales before, many companies have suffered serious losses. Considering the research subject, it was decided that the research model would be a scanning model. In the scope of the research, 400 participants who bought food supplements through online shopping were included. The data obtained from the participants were analyzed in the SPSS-25 statistical program. At the end of the research, it was concluded that the purchasing behaviors of consumers did not show a significant difference according to gender, employment status and the type of food supplement purchased online. In addition, age group, education status, income status, working status during the Covid-19 period, Covid-19 status, being vaccinated against Covid-19, the place where information was obtained from the food supplement, the reason for taking the food supplement, the benefit of the food supplement, the food supplement Significant results were obtained within the scope of the frequency of use and the belief that the food supplement prevents Covid-19.