The effect of market orientation, competitiveness and technology orientation on export performance

In the existing literature, various studies and different classifications have been made on the factors affecting export performance. One of these is Bilkey's 1978 study, which the researcher considers to constitute almost all of the existing literature. Another study is Aaby and Slater's 1989 study, which attempted to define a unifying export performance model in the literature by conducting a comprehensive review and analysis of Bilkey's (1978) work and compared the results of the last decade of export research within the year. Zou and Stan, on the other hand, targeted export studies based on empirical literature published between 1987 and 1997 and determined the new developments and trends in export performance studies in the last 10 years on the basis of the year in which they conducted the study. In a meta-analysis study they conducted in 1993, Chetty and Hamilton evaluated the existing information on the effects of companies on export performance and obtained findings supporting the main structures of Slater and Aaby's. In all these studies, Aaby and Slater (1989) study the factors affecting export performance; While we classify these as managers' market knowledge, marketing strategies, firm size, planning ability and export attitudes, it is possible to see classifications as managerial, external factors and strategic factors in the existing literature. The purpose of this study is to examine whether the concepts of market orientation, competitive ability and technology orientation have a significant effect on export performance, based on studies in the literature, and to contribute to the literature. This study examines the areas that use high technology and export in Ankara; The survey was conducted using face-to-face and online survey techniques with companies operating in various sectors, and the collected data was analyzed with the SPSS 27 package program.