Management social media crisis originating from marketing communication: n11.com crisis evaluation

Nowadays, with the increasing use of the internet, the interest of social media, and spending time on social media are among the daily routine activities, information has started to change hands very quickly and also everyone has access to all kinds of information easily. The existence of the Internet, the use of social media to such institutions have advantages as well as disadvantages. For example, a situation that the organization thinks is small or insignificant or is not aware of at all can be turned into big crises in social media by the target audience, employees or competitors. The aim of the study is to look at how are managed the situations that have turned into crisis in social media in a very short time.