Marketing culture, export marketing strategies andexport performance: Elazığ example

Marketing culture and export marketing strategies are the factors that affect the success of firms in international markets. The purpose of this research; To analyze the export performances of the exporting firms operating in the Marble and Construction Materials Industry in Elazig within the framework of their marketing culture and export marketing strategies. While revealing the relationships between marketing culture, export marketing strategies and export performance is the main purpose of the study; The effects of different internal and external factors on export performance and export marketing strategies were also determined.From the partipician statements obtained; important results were obtained for the variables used in the study model. It has been observed that there are the relationships between firm characteristics, firms employees, firm structure, export process and functioning, governetn supports and incentives, export problems and marketing culture of the firm.The results of the research are in parallel with the related theory; It has been determined that the marketing culture of the companies and the export marketing strategies they apply are related to each other and export performance, as well as the internal and external factors are related to the marketing culture of the company along with the export marketing strategies and export performance. Araştırmanın sonuçları ilgili teori ile paralel olarak; firmaların pazarlama kültürü ve uyguladıkları ihracat pazarlaması stratejilerinin birbirleri ile ve ihracat performansıyla ilişkili olduğunu bunun yanı sıra iç ve dış faktörlerin ihracat pazarlama stratejileri ve ihracat performansı ile birlikte firmanın pazarlama kültürüyle de ilişkili olduğu belirlenmiştir.