The impact of innovation on marketing performance: Perspective of those who work in the food sector

The companies need to follow the marketing performance and marketing work, products which includes goods and service must be produce by innovative idea and business model for transport the consumers. If there would be a problem the transport the goods or service to consumers the innovative ideas and business models are will be ineffective. The firms which has that ideas increase the marketing share and catch the pulse of sector, they have try to create New innovative ideas and follow them by systematicly.In the case try to explain the impact of innovation on marketing performance. The research includes of participants demographic features like age, gender, scholarship, working times with marketing performance and innovative models differences.Research has written by three parts. In first part marketing and innovative, in second part relations of markenting and innovative, in third part includes material and method. This research was applied a firms employees which located in Gaziantep ZÜMRÜT GIDA AŞ. The research explains positive relations with marketing performance between innovative. There is no conclusions between participants working time and innovative. But through the research, reach conclusions gender, age, educational status between impact of innovation on marketing performance. At the same time participants working time does not have a relation with innovative.