Importance of social media that is a current element of marketing database in hotel marketing

Companies have started to use social media with the aim of performing marketing activities together with people?s interest to news stated in the social media and internet Technologies have started to be used in business life. In the last years, tourism sector has also started to take part in the aims of especially hotel management?s effective representations, reaching to more consumers, forming brand loyalty and providing feedback to their customers in the social media. Considering researches which made in the last period and shows that social media?s effect on tourism sector is increasing day per day, goal of research is that hotel managements use social media tools as marketing tool or not and their attitudes against social media marketing and present all of them.Social media, social media tools an together with relation definitions and samples show that tourism managements how benefit from social medial have been dealt. As research application area, boutique hotels are tackled that have tourism management certified by The Ministry of Culture and Tourism. In this study, a questionnaire has been made for hotel management?s administrative and there is general information about hotel management at first part and at the second part including hotel management policies, stated expressions that Likert Scale Fivefold which measuring hotel management?s attitudes to social media tools as marketing tool. Questionnaires have been made in the hotels which there are no possibilities face to face via e-mail.Data obtaining at the result of research have been analyzed with packaged software and frequencies distributions, approximate and Standard deviations have been calculated, to measure correlation Ki-Kare and Mann-Whitney U tests have been applied. According to research results, most of boutique hotels have used social media tools and as a marketing tool they have positive attitudes towards social media use. And also it has been specified that as marketing tool attitude towards social media use shows differences? in accordance with different deviations.