The Perception of Technology Development on Purchasing Behavior in Some Selected Regions in Russia

Today, the modern world is impossible to follow without technology. Technology has been introduced into every corner of our life, whether inside the house, at work, at school, or vacation. It is especially important to develop technology in the field of business and service sectors to improve product quality and reduce the cost of the product, which will ultimately lead to increased customer satisfaction and loyalty. Technological progress, playing such an important role in the lives of the majority of the world's population, will also affect purchasing behavior. This study will show how technological developments affect purchasing behavior in several regions of Russia, both in the service sector and in the manufacturing sector. The survey will help us find answers to questions such as how the development of technology has influenced the preferences of customers in choosing the process of purchasing goods, communication with workers, as well as preferences in the production of goods. This survey is conducted in Russia among peoples of different ages, occupations, gender, and marital status. The sample groups are interviewed to obtain the correct and accurate information about the above question. After the survey, this information will be analyzed using the SPSS software. In the last chapter of this study, the possible consequences of technological developments on purchasing behavior are presented. Keywords: Technological development, purchasing behavior, Russia.