Performans değerlendirme için karar verme yaklaşımları

Companies are paying more attention to performance evaluation as markets are dynamic and competition is increasing. Performance evaluation gain importance issue in order to overcome competition and identify their strategies. This approach with improving performance evaluation criteria in companies, ensured that companies are managed correctly, specify effective strategies for their companies and obtain the advantage of competition. In literature, there are many studies that contain performance evaluation topic but generally, performance evaluation is specified with just financial performance evaluation. In this study, beside the financial performance evaluation metrics, strategic criteria, customer criteria etc. are considered. Balance Scorecard (BSC) is one of the most important methods for performance evaluation and strategic road map. In this research, performance measures categorized with BSC perspective, therefore evaluation metrics include financial and non-financial criteria. This study is specialized with performance evaluation in four dimensions. General performance evaluation model structure is created with Benefits, Opportunities, Costs, Risks (BOCR) method. Criteria weights are calculated with Fuzzy Analytic Network Process. This study is applied in retail sector and alternatives are ranked with Technique for Order Preference by Similarity to Ideal Solution (TOPSIS).