The socio-cultural effects on workers/personel/labor of the post-fordist manufacture system

The new order of the world which is processing on the variety of each form which is the ?Post? is regenerating the thing that is a global and anonymous on the variety. Each ?post? attempts which is intended to vary the ?Commodity? narratives, consturcts the new ?commodity? narratives. Consequently also liberty perception of the postmodern time is processing from the opposition of liberty as is the case at the modern times. To consciouesness is isolated from the social field and to ascribed the totality to indivudualityis increasing the operationing of dominant perception freedom and on the other hand orientable of the individuals. Individual promises, the privities of individuals and the society field that is operationing on the shows which is a good will, is processing with economic field which is operationing on the individual contracts, rewards and structures of motivation as a parallel. The role that is undertaking of the thing which is a ?Post? modern while legitimization to the thing which is a Postfordist, shaping the cultural field on the direction of the demands of the economic fields; the losing of the value of experience or the anxiety toward the future is dissolved by means of undertaking power to ?now?. In the time of the ?Post?, modern standart structure of conscious which is interpretation to each pieces reproductioning the motifs of the modernizm by the construction of a new cultur. The unity of global-local and/or overnation-undernation which is increasing on the factors of production which is in the situation of competition and the flexible work market, is dissolving the national area and then constructioning the new orders. This new global view which is operationing on the local belongings is making the main actors of the competition the unities that is a sectualitive on the other to all belongings is render a dependent to, an equal and a integrate with the determination of the economic law. In this whole, Postfordist economy is penetrating to all details of human life. In this new time when the relationship finished between the production and/or consequently consumption and necessities, the action is taking itself as a goal and returning itself. Production is rendering to make for only the product and consumption is rendering to make for only consumption. Because of this transformation of ?commodity? is required the structure of socio-cultural and consequently structure of consciousness, new, Postfordist economy is usually realizationing its production in the social and cultural field. Key Words 1. Fordism 2. Postfordism 3. Globalisation 4. Localisation 5. Labor