The effect of positive thinking on inernal corporate communication in the context of positive communiction. A review of the State Oil Company of Azerbaijan Republic (SOCAR)
2020
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Advisor: Doç. Dr. Seher Er
Abstract (EN)
The purpose of this study is to examine and reveal the effect of positive thinking on internal communication in the context of positive communication. The research consists of three parts. In the first part, the concept of corporate communication, in the second part, the concept of positive communication and positive thinking, in the third part, the distribution of the demographic characteristics of the participants and the analysis made to determine the relationship between positive thinking and internal communication and the result of the research are mentioned. In this research, a survey was conducted on SOCAR company employees. The analysis of the data was analyzed with the SPSS 21.0 (Statistical Package for Social Sciences) package program. Mean, standard deviation and percentage distributions were given as descriptive statistics. Independent sample t test was used for comparisons of parametric binary variables. One Way ANOVA was used for the comparisons of parametrial variables with more than two parameters, and the F test was used for the comparisons of non-parametric variables with more than two parameters. The results obtained were evaluated at 95% (p <0.05) significance level. As a result of the research, positive thinking skills are effective on internal communication. In other words, employees' positive thinking increasing influences their internal communication skills also. Keywords: Positive Communication, Positive Thinking, Internal Communication, SOCAR, SPSS
Author
Dr. Nargız Muradova
Institution
İstanbul University
Kurumsal İletişim Bilim Dalı
How to Cite
Nargız Muradova (Master Thesis). The effect of positive thinking on inernal corporate communication in the context of positive communiction. A review of the State Oil Company of Azerbaijan Republic (SOCAR), 2020, İstanbul University.
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