Purchase intention: The role of customer experience, service quality, and trust

The advent of electronic commerce has revolutionized the way businesses interact with customers, particularly in vibrant and emerging markets like Turkey. This thesis investigates the interplay between Trust, Customer Experience, Service Quality, the success of Electronic Customer Relationship Management (E-CRM) systems, Customer Satisfaction, and Customer Purchase Intention. Employing a quantitative research methodology, the study analyzed data collected from 400 respondents through structured questionnaires, using linear regression to analysis the intricate relationship between customer electronic customer relationship management (E-CRM), customer satisfaction, and customer purchase intention within the Turkish e-commerce sector. Key Words: Business, E-Commerce, Customer Satisfaction, Electronic Customer Relationship Management (E-CRM), Purchase Intention.