Effect of self competi̇ti̇veness i̇n the servi̇ce guali̇ty: Kahramanmaraş research i̇n publi̇c and pri̇vate hospi̇tals

Inourcountrytheinnovation in healthfieldincreasethecompetition in public and privatehospitalsthecompetition in marketing of public and private hospital stryingtoincrease and presentthe service forlowcosts ,highguality and innovations.In this study it was researched about the competıtıon effects of service guality and perceptıonal level of health, personal competition strategy. Tounder standthe difference between competition and guality relation litterateur search should be done.At the first part competition, competition strategy, factors that effect the competition and competitive capacity has been searched.At the second part service and quality,service guality, proportions criteria and models has been searched.At the third party field search has been done.About thesearch 214 surveyshave done with health staff Kahramanmaraş public and private hospitals.These surveyareanalyse in SPSS program and thiscompetitionshowsthat service gualityeffected in positiveway.At the result of survey it shows that competition effects the service positively.Finally health personal percetion increase about strategy in a positive way and at the same time in service guality also increased. ANAHTAR KELİMELER :Competition , Competition Strategy,Service Guality