Le discours publicitaire et l'enseignement des verbes et des adjectifs subjectifs à l'aide des textes publicitaires

Teaching a foreign language is an essential key in all the modern societies. But the teaching of a foreign language, French in our case, in its environment of non French-speaking learning is not an easy process and, consequently, always requires improvement by developing new methods and materials. All aspects of the target language should be evaluated to best teach it either in a school or at university level.The subjectivity, being an intrinsic property of the human language and having an important role in the process of the communication, must be part of the process of teaching of a foreign language. This is what we tried to show in this present study,under the light of the linguistic studies on the subjectivity.An effective learning is not only made out of grammatical rules. Moreover, the evaluations and the exercises proposed in a class of language integrate more and more the theory of the statement. What is important here is that the learner can learn a foreign language in its discursivity. Consequently, in our study, we examined the verbs and the subjective adjectives used in the advertising posters from the linguistic point of view.On the other hand, in the process of the teaching of a foreign language, the recognition of the culture of the target language is an undeniable fact. Thus, the advertising posters, which we examined, reflect the French culture and the everyday language and also carry marks of the subjectivity.As it is in the other domains, it is true that using visual elements in the foreign languages teaching is a fact which makes the task easier and more effective. We believe that the advertising texts are going to contribute to language skills of the learners and to improve their vocabulary.