The role of advertisement strategies on popular books

The subjects covered in the thesis on the role of advertisement strategies on popular books are advertesiment concept and popular book concept. The thesis demistifies the advertisement strategies which are currently being applied on the popular books and which are not yet applied. On the first part, advertisement term is explained and the importance of the new advertisement techniques brought by developing technology are emphasized. And few examples of the well known brands on some advertisement techniques are let take place. On the second part, the advertisement techniques applied on the publishing sector are explained and the variety of the internet advertisement are emphasized. The present techniques applied on intetnet advertisement are studied. On the third part, popular book term is explained and the chart formed by interview method is examined. The advertisement strategies applied on popular books are examined in the scope of chart results. Taking the results into consideration some reccomendations are given in the solution part. Keywords: Book, Popular, Advertisement, Publishing House