Service guarantee applications and effects onto customer choices on restaurant businesses

Service guarantee applications are very effective marketing tools for restaurants. Service guarantee applications are powerful strategies for raising quality of image and service quality and for having advantages against to the competitors. There are only a few researches in the literature about service guarantee. The researches which investigated this subject have analyzed only the service guarantee?s effects on to the casual restaurants. However people go to the different types of restaurants for many kinds of purposes in addition to eating and the customer expectations vary depending on this. Under these conditions, service guarantee effects onto the customers and cunsomers vary with the types of restaurants. In this research, the effects of service guarantee applications onto cunsomers?-customers? restaurant choices, expectations from restaurants? and perceptions of overall quality of restaurants? were analyzed with the types of restaurants. Finally, this study explored that service guarantee applications have affects onto cunsomers?-customers? restaurant choices, expectations from restaurants? and perceptions of overall quality of restaurants? and these effects vary with the types of restaurants.