Reviving Moroccan Tourism Amid the COVID-19 Pandemic: Challenges for Tourism Institutions

This thesis aims to identify the COVID-19's impact and challenges for tourism institutions in Morocco, the sudden interruption of national and international flights and the closure of the entire tourism sector due the pandemic COVID-19 crisis have resulted in a negative stoppage of activity. The COVID-19 crisis is a mix of a crisis. To prevent further spread of COVID-19, governments around the world have taken radical action such as closing entire countries, causing a massive shock to the global tourism industry. For hotels and airlines, the COVID-19 virus is forcing, times are very hard. The importance of jobs and contribution to the economy in general is critical, particularly for country like Morocco, where activity is important to the economy. The primary objective of this study is to propose a long-term reflection for a global revision of the Moroccan tourism model. In this revision, domestic demand should be placed at the center of the system, rather than always being seen as a simple palliative. The results of the analysis revealed that the major challenges confronting the tourism industry due to COVID-19 are; health and safety concerns, challenges in reopening doors of all tourism sectors, in face of national and international Customer, and travel restrictions. The “Welcome Safely” label, based on the health safety in the context of prevention related to COVID-19 for Moroccan tourist establishments, in collaboration with the authorities competent Moroccan sanitary facilities. Keywords: COVID-19 Pandemic, Post-COVID-19, Morocco, Hospitality Industry, Tourism Sector, Domestic Tourism, Risk Management.