The role of creative leadership effectiveness in crisis management in multinational firms: A field study in Istanbul

This study aims to assess the role of creative leadership effectiveness on crisis management within multinational firms. It seeks to accomplish several objectives, including evaluating the effectiveness of creative leadership, demonstrating the efficacy of crisis management, and identifying the role of creative leadership attributes such as problem sensitivity, initiative, perseverance, and creativity in enhancing crisis management within multinational companies. Additionally, the study intends to provide recommendations for enhancing creative leadership and crisis management practices in the context of multinational firms. The study has chosen the multinational firms operating in Istanbul exclusively. The study methodology employs quantitative approach, to pursue the aims of the study, with descriptive-analytical style. The study sample is all the multinational firms working in Istanbul, a questionnaire was used as the tool for collecting data. A questionnaire was distributed randomly to the targeted population online and 150 actual questionnaires, 57 were collected online and 87 were collected back from respondents. The study's findings in the context of multinational companies in Istanbul reveal notable levels of effectiveness in the dimensions of creative leadership, specifically sensitivity to problems, initiatives, perseverance, and creativity, with effectiveness rates ranging from 83% to 85%, specifically sensitivity to problems 84%, initiative showed 83%, perseverance 85%, and creativity with approval rate of 85%. Furthermore, the study underscores the effectiveness of crisis management in these organizations, with an effectiveness rate of 84%. Statistical analysis also establishes a significant role for each dimension of creative leadership in influencing crisis management, it showed that creativity and initiative are statistically significant and have positive impact on crisis management while sensitivity to problems and perseverance are not significant to crisis management. Consequently, the study recommends the cultivation of clear organizational vision and problem anticipation, encouragement of employee initiatives and innovation, promotion of a conducive environment for creativity, proactive crisis forecasting and mitigation, training, and the provision of educational opportunities to enhance creative leadership and crisis management competencies among employees and leaders in multinational firms operating in Istanbul. Keywords: leadership, Creative Leadership, Crisis Management, Creativity, Crisis, Multinational Firms, Corporation.