The Role of Green Marketing Factors on Green Energy: The Case of North Cyprus

In today’s world, services and merchandise which are sustainable are highly sorted for. This is because most people in various countries of the world especially the developed society and developing societies are becoming more interested and concerned about their environment. Especially, the concept of green energy is considered an extremely important aspect in protecting the planet as livable for the future generations. This study aims at investigating the relationship between green energy and availability of green products, environmental concern, purchase intentions, and promotion of utility by employing ordinary least square (OLS) method. The questionnaire with two hundred responses was carried out in Famagusta, North Cyprus and administered to students in Eastern Mediterranean University, local people and travelers. The results of OLS revealed that there is a positive relationship between green energy and, environmental concern, purchase intentions, and promotion of utility. Results also show that availability of green products has no impact on green energy. The policy makers may take some important points into account based on the concepts under inspection. Information and technology for green energy should be considered. Pollution and harmful substances should be reduced whereas low price and social responsibly are initiated. Development of a product that meets the format, size, shape and scope should be introduced to the customers. Keywords: Green marketing, Green energy, Environmental concern, availability of green products, purchase intentions, promotion of utility, OLS, North Cyprus