Promoting policy in health services marketing; the study of health care providers and patients regard with to the opinion for the advertisement in Urla State Hospital

Health services, people?s prevention diagnosis treatment and care of personal and corporate, public or private parties can be defined as the services provided. There are many organizations gives health services. Hospitals are at the beginning of the medical service organizations. Competition in the industry and the service is running as a basic function, even though businesses marketing health service hospitals were a new phenomenon.Another component in the marketing of health services also play an important role in promoting domestic. In the literature promoting sell the goods or service in any business marketer, business conducted under the control of the manufacturer, to facilitate the customer for the purpose for persuading and coordinated activities of programmed into the conscious, is defined as a process of communication. Promoting studies; advertising, public relations, personal selling and sales incentives are used to identify defects.In this study, in order to determine the level of presentation of the health services offered a questionnaire practice was conducted on the patients who were staying service in Urla State Hospital.In our country, advertising is totally prohibited in healthcare. Health Legislation takes health sector apart from other commercial institutions, puts prohibitions to advertising in health and contains articles aiming to prevent unfair competition. Although the advertising completely forbidden; participating in the survey of the patients and health care providers `?should be free as group controlled?? have been preferable.Keywords: Health Care Marketing, Advertisement, Promotion.