Sanat müzesi ziyaretçileri: İstanbul Pera Müzesi ve Venedik Peggy Guggenheim Müzesi arasında kıyaslamalı bir inceleme

This study started with the aim to answer questions such as ?Who is the art museum visitor??, ?Who are the art museum visitors in the world and in Turkey??, ?How do they differ??, ?Why do they differ??, ?What effect do cultural policies have on the audiences of art museums?? and ?Why are there so many museums opening recently in Turkey??. To answer these questions and many related ones, in this study a comparative analysis of the audiences of two private art museums, the Pera Museum in Istanbul and the Peggy Guggenheim Collection in Venice, is presented. The study answers these questions and many related ones. The results show that the Turkish visitor share similarities with the art museum visitor in the world, but many local factors such as demographics, cultural regulations, economic and other types of surplus such as time, also have considerable effect on cultural attendance. The most important demographics indicators are gender and education. Co-existing and different visitor segments were identified, which are evidence for a diversifying visitor base rather than completely elite audience. The first part focuses on the aims, the value and validity of the study in order to understand the forces governing art museums as members of the non-profit sector. The second part summarizes the theoretical background valid for the cultural economics of the museums. The third part is an analysis of the audiences, compares them and offers synthesis and results valid for museum management. The last part deals with a brief Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis of the institutions, whose content provides insights on what museum audiences might expect from an art museum.