Employing and training of sales force personnel

Choosing and training of the sales force personnel are very important subjects for reaching aimed target of the company. Well choosen and trained personnel do their duties the best, help the company for growing market share, have a good relationship with customers and this personnel have a positive factor for increasing company profit and decreasing sales cost. First section of this study contains; business-sales environment, sales force organization, releated factors about sales and general approche to the sales personnel. Second section of this study contains; work defination, determining ability to employ personnel after known required features and finally getting started to the applications for them. Other point of this section is, choosing appropriate sales force personnel after applications for purposes of the sales force. Third section of this study contains; not only the training of the chosen new sales force personnel but also the existing ones about company's information, politics-strategy towards the seller, information towards product, duties and customers. The last section of this study contains; a case study, a poll application which is filled up by sales force personnel who work for different sectors and also a statistical result which realized on that poll are evaluated. ^ Keyword: Personel eğitimi = Personnel education ; Personel seçimi = Personnel selection ; Satış = Sale ; Satış gücü = Sales force ; İşe alma = Recruitment