Segmentation of passengers technological preferences at Turkish airports

Companies with an aviation focus are constantly looking for new, creative methods to improve the industry's passenger experience and operational effectiveness. This study aims to assess the segmentation of passengers' technological preferences at Turkish airports. The objectives are to provide a better insight to Aviation Companies in Turkey to assess the technological preferences of passengers on the assessment of their primary needs and to examine the characteristics of passengers that are openly associated with their technological choices. The positivist school of thought, the logical method, and quantitative research techniques are all utilised in this work. Additionally, information is gathered through survey questionnaires from passengers using various airlines who use Turkish airports. Purposive sampling is used in this study, which has a sample size of 455. Different statistical methods, including regression, correlation, and descriptive statistics, are used to analyze the data. The results show that biometric technology, personal device usage, personalization and customization, streaming and on-demand entertainment have significant impact on technological preferences of travelers. However, contactless solutions, inflight Wi-Fi, and mobile apps and digital services have no impact on technological preferences of travelers. Keywords: Aviation Industry; Passenger Experience; Technological Preferences; Turkish Airports; Technological Impact; Quantitative Analysis.