A research study of the evaluation of the factors that effects location branding from the stand point of marketing

Nowadays, there is not only competition between products or companies, but also takes place between countries and locations. People are traveling around the world because of many factors like greatly enhanced communication and transportation facilities, quickly spread of information and increased people' income. Locations also compete as commercial products by performing branding strategies in their own market. However, branding strategies does not only serve to create a tourism destination attracting more visitors by differentiating locations from its rivals. Further to that, residents and investors are also the stakeholders that cities target within locations branding. Therefore, developing a locations brand identity that introduces the city to new investors and entrepreneurs is significant. With this study, determining prominent factors that provide branding for Izmir in terms of marketing with the viewpoint of travel agents workers and bosses has been aimed.