The importance of internet banking in Turkey in terms of sectoral competition

Banks operating in the banking sector, where intense competition is experienced, are trying to gain competitive advantage by utilizing the rapidly developing technology in the world. Banks, which aim to make banking easier by offering internet banking service, are investing in infrastructure and personnel in this area. In our country, the high level of internet banking usage of both individual and corporate banking customers increases the importance of internet banking in terms of sectoral competitionre In this context, internet banking has great advantages for customers and banks; The introduction of internet banking as a service in terms of banks and the right perception and acceptance of this service by customers has made internet banking one of the important topics of the banking sector. In this study, the effects of the advantages of internet banking service on the banking are discussed