Superior and weak aspects of marketing via internet from point of wiev of a travel agency manager and strategies directed to these:İzmir province exercise

This study covers the marketing concept via internet in the travel literature. It wastried to assess the superior and weak aspects of marketing via internet from point of view of atravel agency manager. The superior and weak aspects mentioned in the literature werecompared with the thoughts of the managers. Further, it was tested to which extent thestrategies ensuring the success in marketing via internet are whether utilized by the travelagencies or not. Following the study and a literature screening, a poll was constituted. Asstudy environment the managers of travel agencies located in the Province Izmir weredetermined. In result of the analyses made, it has been found out, that the managers of thetravel agencies are considering the internet rather as a benefit