An valuation on the future of distribution channels used by insurance companies in service marketing
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Abstract (EN)
Insurance sector has shown growth and development as of the years, and has been one of the locomotive for the economy sector. The insurance sector is the only output of insurance policy due to the lack of a concrete structure with insurance companies, is geographically restricted to the sale of products in all parts of the world without getting caught. However, at this stage, companies virtually all geographic points in the same power, it is impossible to take place. For this reason, insurance companies are applying a wide range of service delivery channels, and thanks to these channels reach their customers. Today, at least in the marketing of insurance products companies, distribution channels and help come to the fore. Insurance companies in the service sector and maintain the effectiveness of the local sense to study existing distribution channels will be developed in the proposed distribution channel model with new distribution channel model especially in Turkey insurance activities creating employment opportunities.
Author
Mustafa Ünaldı
Institution
How to Cite
Mustafa Ünaldı (Master Thesis). An valuation on the future of distribution channels used by insurance companies in service marketing, 2019, Tekirdağ Namık Kemal University.
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