Approaches used in brand and product placement in cinema movies: A study on the cinema of Turkey and Kyrgyzstan

Product placement is the promotion of goods and services, and the placement of brands in various media for a price, in an effort to create and increase awareness among target audiences. Product and brand placement on motion pictures, which have become more important these days, has become a powerful tool used by advertisers. The research is demonstrated in the context of approaches in product and brand placement practices in the film industry of Turkey and Kyrgyzstan in accordance with the topic chosen for thesis "Approaches Used in Brand and Product Placement in Cinema Movies: A Study on the Cinema of Turkey and Kyrgyzstan ". Keywords: Brand and product placement, Cinema movies, Turkish cinema movies, Kyrgyz cinema movies, Brand and product placement approaches.