Examination of campaign in terms of graphic design used by non-governmental organizastions in social media

Compared to previous years the increase and advancement of technology and internet usage with each passing day causes people to spend more time on social media and consume when that being the case, the most preferred medium in the field of promotion and marketing is undoubtedly social media. Non-governmental organizations are also actively using social media and graphic design is very important in this usage. This study is an analysis of the advertising graphic used in non-governmental organizations' charity campaigns and human health social responsibility projects in terms of graphic design. In the first part of this study which titled "Analysis of Campaign Visuals Used by Non-Governmental Organizations in Social Media in Terms of Graphic Design" explained the emergence and development of the internet, the definition and history of social media, the social network such as Facebook, Instagram, Twitter and the role of projects created in these platforms in the advertising sector, the second part contains the definition of non-governmental organizations, their usage of social media, information about Facebook, Instagram and Twitter, in the third section contains the method of the research and in the fourth section, the visuals used by the non-governmental organizations on social media are evaluated and the findings and comments are given. The data of the study was determined by examining the advertising and cooperation projects of the non-governmental organizations on social networks between 2017-2019 and the results were evaluated with an online questionnaire which applied to designated persons via the health and charity campaign visuals chosen by me.