Siyasal aktörlerin sosyal medya paylaşımlarının analizi

Political communication campaigns have always been very important for political actors for reaching the public. With the development of technology, the internet and social media channels, which were added to the mass media such as radio, newspapers, and television, have become new communication tools for political actors. Ekrem İmamoğlu, who won the elections on March 31, 2019, won them again by increasing the vote difference witn his opponent, Binali Yıldırım, on June 23, 2019, in the re-elections, when his mandate was canceled due to the supposed irregularities in the previous run. In this thesis, the five most liked posts on Ekrem İmamoğlu's Instagram profile between May 6, 2019, the date of the cancellation of the mandate, and June 23, 2019, when the second elections were held, were analyzed using semiotic analysis and in-depth interview methods. Since Ekrem İmamoğlu is the CHP's candidate and the Istanbul Metropolitan Municipality elections have an important place in Turkish politics, the political history of Turkey from 1923 to the present is outlined in the thesis, and main policies and the historical development of CHP are discussed. Main political ideologies are explained, and the use of media, particularly social media and Instagram, by political actors is discussed with examples from Turkey and abroad. As a result of the analysis made in this research, it was seen that Ekrem İmamoğlu used an integrative, loving, and hopeful language in his Instagram posts. In addition, it is seen that they involve contradictions as they transmit progressive meanings while also reproducing certain conventional social norms.