A research on the promotion tools, which are used in the political marketing; as an interest of university students

Political marketing is a kind of marketing emerged from the technics of generalmarketing are implemented into political area. Political maketing activities are usedintensively during the election periods. By using impact effects in their polticalcampaigns organized during the election periods, Political parties are trying to effectthe electoral body. The aim of this study is to determine the interest level of theuniversity students? towards these impact effects used in the political marketing.Within the context o this aim, a survey has been implemented to 351 studentsstudying in the four year faculties of the Blacksea Technical University in Trabzon. Atthe end of the research, its determinde that girl students are more affected from theimpact effects used in political marketing than boy students. While they make theirpolitical wishes, the most effective impact effect the students are affected are thediscussion pogrammes broadcasted in TV in which the party leaders attended.Key Words : Political Marketing, Policy, Impact Effect, Young Electors, UniversityStudents