The importance of election song in political marketing: A qualitative research on election songs in our country

With the development of marketing day by day, the use of marketing has started to increase in different areas because marketing is not just a sector where goods are commercialized and tried to be sold. Marketing, which has considerably wide range, consist of marketing of different tyeps of components such as goods, services, people and ideas. In recent years, politics has also become one of the areas where marketing is actively used. The political leaders, party programs and candidates, which are product in political marketing. Due to the nature of politics, these political products are in close contact with the public. This contact is provided by political marketing techniques. The political songs which are used for political campaingns have also become quite popular in recent years to introduce the political party, the candidate or leader of the party and memorability. In this study, a qualitative research has been conducted on the political songs used by the ruling and main opposition parties in all general elections in Turkey held from 1995 until today. With this research, answers have been sought for questions such as what messages have been used by political marketing administrators in political songs, which molds have been used more to affect people, and which words have been preffered.