Evaluation of Socotra Island in terms of tourism marketing

Tourism marketing is the main factor in providing support and contribution to the revival of the tourism sector. Because with this activity, the tourist's wishes and desires are tried to be determined and motivated in this direction by introducing the tourism possibilities and opportunities of that country and encouraging them to visit them. According to this point of view, the main purpose of this study is; It is to shed light on the reality of Socotra Island's tourism activity and marketing strategies. Qualitative research method was used in the research. In this study, in which descriptive analysis was made, the data were determined by scanning method and interview method from secondary sources. The participants of the research are five people currently working in the tourism administrative unit of the Ministry of Tourism in Socotra Island, and semi-structured interviews were conducted with approved tourism officials. The answers received through the method of taking notes over phone calls and video calls were recorded. The interviews lasted a total of 243 minutes. At the end of the study, the lack of competitiveness of the tourism sector in the international and local markets due to the lack of effective marketing strategies promoting various tourism products of Socotra Island. At the end of the study, suggestions that are believed to contribute to the development of the tourism sector in Socotra Island are presented. Keywords: Tourism Marketing, evaluation, Socotra, Yemen