Social network marketing- opportunities risks the effects and application analysis on corporate assets of social media chances in Turkey, for the example of L'oreal paris market

With the millennium increasing in number of users, social media circles have become an integral part of the marketing strategies of companies. New social media circles based on semantic web and data mining are owed to the fact that they are very well acquainted with their users and that they are well aware of their interests. It is known that almost a third of the world is active in social media circles every day. It has become inevitable to use such actively used instruments by brands. The clearest reason why brands are included in social media circles is; they want to increase their profit rate. In short, it will be able to make profits over the users. In this work we have touched on the communication of brands with users, we have touched on the companies' social media communication strategies with their customers and their social contacts with customers. L'oreal Paris is one of the leading companies in the cosmetics world. This work, which is covered in detail in marketing cosmetic products through social media circles, includes strategy and partial content analysis of the social media channels of the relevant brand. KeyWords: Social Media, Social Media Marketing, Social Media Channels, Social Media Strategies