Sosyal fayda iletişimi: Türkiye'de sosyal girişimcilerin tuhaf hikayesi

In recent years we frequently encounter individuals, in this case social entrepreneurs, who produce innovative and sustainable approaches to solve social problems at national and global level. This study aims to put forward a blueprint for understanding communicating for social good through the lens of a steadily growing landscape of social entrepreneurship in Turkey. The ultimate objective of the study is to (i) understand the social entrepreneurship landscape in Turkey and (ii) propose a model for communicating for social good. In the first section a conceptual framework for entrepreneurship from the international literature is put forward. The second section presents the methodology of the study and the data sample. The third section presents a discussion on the social entrepreneurship landscape in Turkey and the findings of the field study. The study concludes by proposing a model for communicating for social good for social entrepreneurs in Turkey.