The impact of the development of social media and digital marketing on brand

Web became an area which the firms use actively by the increase in the use of internet today. This digital area provides digital marketing opportunity in addition to the ways of marketing of brands. By the emergence of the digital marketing new necessities occured and brands took the opportunity to use new ways to increase their effects in competition environment and for their customers. Beside that, new firms which manage these new ways and processes for the brands emerged. These firms increased their effeicency by providing solutions related to digital marketing in the web according to their speciality. In this study the solutions of the firms which provide digital marketing services in Turkey are investigated. With this investigation while the digital marketing services which are provided commonly in Turkey are assesed, it also shows which services are more common compare to the others and what are the effects of them to the brands.