Social recruiting: Example of a business

Each passing day, a new usage way of social media which is one of the most popular communication techonologies, put into practice. Using these tools in recruitment processes is one of the most recent application for companies. Since social recruiting is a new and devoloping area, the limited researches could only focus on the evaluation of candidates via these tools.The purpose of this research, contrary to the other reasearches, is to determine how social media usage effects information asymmetry exist between parties and how it effects the access rates to candidates. Pfizer was chosen as a sample since it is using the social media more intensely.According to data collected, it is conducted that, social recruiting by companies can facilitate access to the candidates and using social media by candidates can enable to access more information about companies. Comparing to traditional recruitment tools, social media can enable to serve more information to a wider candidate pool than traditional tools can.Social recruiting is still a new concept for the companies. Many companies prefer to use traditional recruitment tools in their recruitment processes. According to this study, it is suggested that the success of the companies in the recruitment process could increase if they choose the right social media with right content design and appropriate information.