An investigation of the relationship between social media use, motivations of social media use, life satisfaction and leisure satisfaction: A case of Akdeniz University

With the effect of rapidly developing and changing technology from the past to the present, communication tools have also evolved from one-sided and linear traditional approaches that envision the audience as a passive element, towards multi-faceted modern approaches that center and actively anticipate the audience. In the context of the Uses and Satisfaction Approach, social media creates a global space for the individual, enabling the individual to create his / her own media content, to communicate with many people at the same time, and to create his / her own social environment and communication network. The study, which aims to determine the use of social media, usage habits, motivation for use, leisure time satisfaction, life satisfaction of university students, and the relationship between these variables, is based on this quantitative data and has been designed in a general and relational screening model. The population of the research was determined as students studying at the faculties of Akdeniz University in the 2019-2020 academic year. The number of students studying at the faculties of Akdeniz University has been taken from Akdeniz University Student Affairs Office. In the research, the students representing the students studying at the faculties of Akdeniz University (α = 582) were selected from the universe with the convenience sampling method. The relationship between students' social media use, motivation to use social media, leisure time satisfaction and life satisfaction was examined in the study. In the study, it was determined that there is a statistically significant relationship between social media use motivation and leisure time satisfaction, however there is no significant relationship between life satisfaction. Under the heading of findings and result evaluation, the data obtained as a result of the analysis made on all variables are included. Keywords: Social Media Use, Social Media Use Motivations, Leisure Time Satisfaction, Life Satisfaction